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Our teaching team

Lis Costa – Managing Director

Lis is the Managing Director of the Behavioural Insights Team in the UK and a Director of the BIT Global Board. Lis leads BIT’s work in the United Kingdom and is responsible for building new, long-term partnerships and collaborations across the team. Lis’s particular expertise is economic policy and digital markets. Joining the team in 2015, Lis has developed and led the team’s flagship programmes on the intersection of behavioural science and economic policy.

Alongside leading dozens of trials and experiments, she has co-authored papers on Consumer Decision Making in Regulated Markets (2016), Household Finance (2018), Online Harms and Manipulation (2019), Business Behaviours (2019) and the Behavioural Economy (2020). Lis regularly contributes to policy discussions and public debate on digital markets and online decision-making, financial behaviour and consumer vulnerability.

Lis  is currently a Senior Visiting Fellow at the London School of Economics in the Department of Psychological and Behavioural Science. Prior to joining the Behavioural Insights Team, Lis held senior roles at the Australian Treasury and completed her postgraduate studies at Harvard Law School.

Eva Myers – Director of Economic Policy

Eva is joint Director of Economic Policy in our UK office. She oversees BIT’s work on energy, environment and sustainability, diversity and inclusion as well as wider work on financial, consumer and business behaviour. Eva has over 15 years of international economic and financial policy experience and has developed expertise in a range of areas including private sector development, diversity & inclusion and climate change issues.

Eva is an Economist by background and holds an MSc in Development Management from the London School of Economics as well an MSc in Experimental Psychology at the University of Sussex.

Scott Young – Head of Private Sector

Scott is a Principal Advisor and Head of Private Sector at the Behavioral Insights Team Americas. Based in New York, he leads engagements with many of BIT’s private sector clients and focuses on helping organisations build their behavioural science capabilities.

Prior to joining BIT, Scott spent over 20 years leading Perception Research Services (PRS), a global consumer insights agency. Scott is the author of 3 books and over 50 published articles on behavioural science and consumer insights. He is a Visiting Senior Fellow at the London School of Economics (LSE), an Advisory Board Member at the UPenn Masters of Behavioral & Decision Sciences (MBDS) program and a guest lecturer at the Executive Education program in Behavioral Economics at University of Chicago (Booth).

Scott serves on the board of the Action Design Network, a non-profit dedicated to helping support the application of behavioral science.  He is a graduate of Duke University and the Kellogg School of Management (MBA) at Northwestern University.

Cathy Magrey – Head of Capacity Building Programmes

Cathy is a registered organisational psychologist and with over ten years experience working in behaviour change.

At BIT Cathy leads capability building programmes and is responsible for designing leadership programmes to drive behaviour change. In this role Cathy has been commissioned by No.10 Downing Street to develop programmes for the top 1000 UK Policy Makers and has designed behavioural insights leadership programmes for the United Nations Development Programme, Harvard Kennedy School, Cambridge Judge Business School and Warwick Business School.

Cathy also leads BIT’s adult learning research and is passionate about applying behavioural science to learning design to develop ‘brain friendly learning that sticks’. Prior to joining BIT, Cathy worked as a learning behaviour change consultant. 


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