Prospera is a cash-transfer social assistance programme in Mexico. However, many of the 32 million eligible beneficiaries do not take full advantage of the available services.
According to the principle of timely prompts, if people are given reminders at the right time, it can help them to take action.
We worked with Prospera on two trials: one to encourage changes in financial behaviour directly and indirectly, and another to encourage support at the time of migration through text messages.
Result & Impact
Training and incentivising banking agents was most effective in promoting financial inclusion.