Challenge
The Australian retail energy market can be confusing. This ‘confusopoly’ directly affects people’s energy bills, but there is little evidence on how best to address this
Insight
You can only find out which behavioural effects makes a difference by running numerous trials
Approach
Working with various Australian regulators to test if different formats of energy bills affects which provider people choose
Result & Impact
Our trials have directly affected Australian legislation. Energy retailers are now legally required to help consumers to make better decisions for their benefit and not the retailer’s