Motivational messages to improve exam results

  • 2014

Students retaking their GCSEs often lack confidence and motivation.


We used timely prompts to boost the motivation of GCSE students. This approach is based on the tried-and-tested idea in behavioural science that if people are given reminders at the right time, it can help them to take action.


We texted learners weekly messages of encouragement, plus reminders about upcoming tests or deadlines.

Result & Impact

The intervention boosted attendance by 21 per cent and the exam pass rate by 16 per cent (though a recent trial by the Education Endowment Foundation did not replicate this finding).