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Behavioural experiments on online platforms with Facebook, Uber & BIT

The tech industry is running experiments to better understand our preferences online. While these experiments can benefit us they also pose a risk to society if platforms are optimised in a way that doesn’t align with our best interests.

Stephen Dubner of Freakonomics discusses the practical, ethical, and policy implications of online experiments with Curtiss Cobb of Facebook, Moshe Katzwer of Uber and Elisabeth Costa of BIT.