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BI Venture


Predictiv is an online research platform helping organisations to make better, evidence-based decisions. It enables rigorous testing of communication, product and service design ideas in randomised controlled trials when field experiments are not possible, too slow, or too expensive. 

Predictiv has helped both public sector and corporate clients address a variety of problems; from testing how menu wording could reduce meat consumption, to investigating the ways in which FinTech products could be designed to improve saving and investment decisions.

In 2018, the platform worked with 51 organisations, reaching 85,000 participants and aims to scale further by reducing trial runtimes from weeks to days, and making the platform accessible to non-experts through validated templates. Our ambition is to be the top choice solution for rigorous online testing and bring a new evidence-based approach into public services and boardrooms across the world.

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