Blog
18th Nov 2024
Redesigning consumer loan information to improve financial decision making
How simple design tweaks on product sheets in Thailand improved loan literacy.
Explore our archive of blogs
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Blog
13th Nov 2024
Quitting e-cigarettes vs tobacco: what motivates people to stop?
Our latest research on smoking and vaping highlights the need for public health interventions to address misconceptions and respond to people's reasons for quitting.
Blog
18th Oct 2024
How good are we at guessing what other people think? Underestimating public opinion might be stopping women with menopause symptoms from accessing support at work
We ran a large-scale UK-wide survey and found that: 1) A large majority of the public support access to workplace adaptations for people experiencing menopause symptoms and 2) people, particularly women, underestimate the levels of public support for these policies.
Blog
17th Oct 2024
Net Zero communications, marketing and public engagement
Our new report, which assesses evidence from a fresh survey of British consumers with expert insights across climate, energy, and communications, past Net Zero projects, and real-world case studies, identifies 10 critical functions of communications, all of which we believe to be necessary to address barriers to pro-environmental action.
Blog
15th Oct 2024
Revealing Social Mobility I: Income mobility across local authorities in England
Our Revealing Social Capital project funded by the Nuffield Foundation, explores how social connections influence people's life outcomes, with a focus on social mobility. As part of our ongoing research, we're publishing, in collaboration with Stripe Partners, a series of regional social mobility statistics for England.
Blog
25th Sep 2024
Boost your business: Government funded HR consultancy for SMEs
We are conducting a study of small-to-medium businesses in the UK, funded by the UK government. As part of this study we’re offering SMEs the chance to receive 1-2 days of free HR consultancy provided by CIPD-accredited HR professionals.
Blog
24th Sep 2024
Let’s electrify!
BIT and Rewiring America partnered to identify messages that inspire and enable climate-concerned people to take action toward electrifying. We used our online platform, Predictiv, to test messages aimed at influencing people’s self-efficacy, interest and knowledge about electrification actions.
Blog
16th Sep 2024
Use a behavioral lens to tackle trust in US healthcare
BIT recently participated in an interdisciplinary Community of Practice (CoP) led by the Pima County Health Department. The goal was to increase health literacy and vaccination rates among Latine people who can become pregnant.
Blog
12th Aug 2024
Collectivism is out and individualism is in
The UK has witnessed a steep decline in the membership of its political parties over the past few decades. The days are gone where joining a political party is a common life milestone: now just 1% of the electorate are party members.
Blog
8th Aug 2024
What counts as fair and open in gambling? We’ll need to ask the public to find out
When we ask people who gamble, we hear many different ideas of fairness depending on the context. Some describe certain practices as unfair: confusing terms and conditions, adverts that pressure and overwhelm and ‘trap’ people into gambling or spending more than they want to, and the practice of gambling companies suspending…