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Blog 24th Mar 2023

New podcast: From Nudge to…where now?

BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work

Blog 22nd Mar 2023

Good data is critical to employment equity

Good data is essential to achieving workplace equity goals.  Imagine as an employer that you’re trying to increase equity in your team or organisation but aren’t sure what your current staff demographics are. To establish an accurate baseline and inform targets, you’ll need data. Specifically, employee self-identification information. This is…

Blog 17th Mar 2023

Behavioral science can help prevent the spread of fake news

In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.

Also available in: Español

Blog 15th Mar 2023

How to improve quality of work using Behavioural Insights

The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.

Blog 9th Mar 2023

How can influencers encourage sustainable behaviours?

Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.

Design and development by Soapbox.