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The adoption of home retrofits (e.g. wall, floor, loft insulation) is also a behavioural challenge that we explored with the Sustainable Energy Authority of Ireland (SEAI).
Across the world, women are more likely to be in low-paid work. For example, in the UK, women make up 77% of workers on low weekly pay. We hosted an event in partnership with J.P. Morgan Chase to discuss solutions.
BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work
Good data is essential to achieving workplace equity goals. Imagine as an employer that you’re trying to increase equity in your team or organisation but aren’t sure what your current staff demographics are. To establish an accurate baseline and inform targets, you’ll need data. Specifically, employee self-identification information. This is…
In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.
Also available in: Español
En un estudio realizado en 2022, logramos reducir la susceptibilidad a las noticias falsas. Utilizando videos basados en las ciencias del comportamiento, redujimos la intención de las personas de compartir desinformación sobre la educación en salud sexual y reproductiva (también conocida como la educación sexual integral, o ESI), aumentamos sus…
Also available in: English
The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
For International Women’s Day, we’re sharing some of the lessons we’ve learned through our work in Kenya to encourage girls to access SRH services.
Today is Safer Internet Day, the annual global initiative to bring communities together to improve online safety. Perhaps BIT’s biggest contribution in this space is the design and delivery of Digital Compass - a behaviourally informed programme designed with young people to help them behave ethically online.
Design and development by Soapbox.