
Sasha Tregebov
Director, BIT Canada and Interim Director, BIT Latin America and the Caribbean
The world needs more Canada.” – Barack Obama
There has been a flurry of activity since we opened our doors in Canada on October 1, 2019. Now, as our friends and colleagues do some end-of-year reflecting and new year goal-setting, we feel compelled to do the same.
Our new Canadian team has kept very busy, working with old and new partners to bring on BIT Canada’s biggest goal, helping bring behavioural insights to the ‘next level’ in Canada by achieving social impact at national (or at least provincial!) scale. David Halpern’s reflections on BIT’s “policy unicorns” of the last 10 years provides a nice lens for thinking about this goal. Borrowing from the start-up world, he defines these unicorns as ideas having a social impact of at least $1 billion.
What is Canada’s first behavioural insights (BI) policy unicorn going to be? Climate change mitigation and adaptation? Better health care delivery? Greater equality in the workplace for women, Indigenous people, persons with disabilities, and visible minorities?
I had no idea Canada could be so much fun.” – Bruce Willis
In 2020, BIT Canada’s New Year’s Resolution is to create more unicorns! Specifically we want to encourage Canada’s first BI unicorn by:
We have been thrilled with the warm welcome to Canada, and can’t wait to see what 2020 brings for applied behavioural insights across the country.
In the immediate future, we are growing our team to include a new Associate Advisor and a Senior Advisor. In the longer term, we’re excited to work in collaboration with Canada’s thriving, talented community of BI experts and practitioners to find Canada’s first BI policy unicorn!
Does your organization have a challenge that could become Canada’s first BI unicorn? Email us at [email protected] or [email protected].
Director, BIT Canada and Interim Director, BIT Latin America and the Caribbean
Principal Advisor
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