In the frame: how policy choices are shaped by the way ideas are presented

This is the second blog in our Behavioural Government series, which explores how behavioural insights can be used to improve how government itself works. ‘Framing effects’ are when people’s views about something change depending on how it is described. Adopting different frames can greatly affect how people perceive a problem and what they consider to … Continue reading In the frame: how policy choices are shaped by the way ideas are presented