Seeing is believing, even through a screen.

On the International Day of Women and Girls in Science it is worth remembering that ‘seeing is believing’ – a principle Iris Bohnet highlights in her book What Works: Gender Equality by Design. When we have a preconceived idea that a career is dominated by men, seeing a real-world example of a woman in the role can break that stereotype and challenge our assumptions about what is possible. We used this principle in a recent piece of work in which we designed an intervention for one of the most geographically dispersed countries in the world, the Maldives. We connected young women with relatable role models in Science, Technology, Engineering and Maths (STEM) and inspired them to consider STEM as an ambition that they could rightfully aspire to.