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  • 8th Jun 2021

We need your help: submit your innovative examples of reducing carbon emissions using behavioural science 🌱

Last Saturday was World Environment Day. First held by the UN in 1974, it aims to encourage action and awareness about protecting our environment. November will see an even bigger UN event, the 26th Conference of the Parties, COP26, in Glasgow.

COP26 aims to accelerate climate action. Our behaviour will play a big part. As the Committee on Climate Change (CCC) has highlighted in the UK, the majority (~62%) of emissions reductions involve some form of behaviour change: how we heat our homes and how we travel, what we buy and what we eat. But to help people change, we need innovative solutions. That’s where we need your help!

Submit your example here

(est. time 5 mins)

In October, a month before COP26, BIT will host an online event (building on past conferences) called Behavioural LENZ (Lessons for the Environment and Net Zero). The event will bring together behavioural scientists, like Richard Thaler and Lucia Reisch, to discuss how the field can support reducing global carbon emissions. 

In one of the sessions, we will showcase examples from around the world (tackling climate change is a truly global challenge after all). Whether you’re an entrepreneur, consultant, civil servant, or from any other walk of life, it’s an opportunity to showcase your best example of using behavioural science to save the planet. We are looking for examples of projects or products that:

  • help reduce carbon emissions (CO2 or any GHGs)
  • build on lessons from behavioural science 
  • are already having impact or have shown some promising results

We will invite the top 5 applicants to present their case study to a global audience at our Behavioural LENZ event, alongside some of the biggest names in behavioural science. So if you are working on an innovative project or product that you want to showcase, please add it below (it should only take 5 mins). The deadline is the 30th June.

Submit your example here

(est. time 5 mins)


Got an example of how to reduce CO2 emissions?