Through the application of behavioural insights from years of research and analysis we are able to help consumers operate in a fairer and more accessible way. From navigating T&Cs to choosing a credit card, discover how BIT can help you make better decisions.
We work with governments, regulators and industry to design markets to deliver good value, meaningful choices and quality for consumers, particularly as they evolve in the digital age. We also use behavioural insights to build data-led consumer research and help consumers save, manage their credit and plan for their retirement. Our five core service areas encompass the main stages of a project, from consultancy to testing, to strategies and solutions.
Featured work
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Artificial Intelligence and Retail Investing: Use Cases and Experimental Research
AI applications are beginning to dramatically influence the experiences of retail investors around the world - from providing advice and automated portfolio management to ‘turbo-charging’ fraud and scams. Securities regulators…
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A guide for reducing administrative burden in government
We’ve all paid the time tax—the exasperating costs that come with learning about, applying for, and participating in government benefits. But no one should have to deal with any undue…
How We Can Help
We work with our partners to deliver strategies and research projects that drive change. Recent projects from our partnerships include a focus on gambling harms in ethnic minorities, advice for employers on improving the financial wellbeing of employees and supporting investors in making greener choices.
Explore our insights page for blogs, reports and case studies and more from the Behavioural Insights Team.
More on Consumers & Finance
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Using behavioural insights to increase post-secondary and career services participation
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Are content controls the answer to helping people curate their online feeds?
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Review of Online Choice Architecture and Vulnerability
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L’effet du design des bannières de cookies sur le choix des internautes
Also available in:
English -
The effect of cookie banners design on Internet users’ choice
Also available in:
Français -
Pension transfer decision making
Work With Us
Are you a financial organisation looking to improve the lives and wellbeing of your community? At BIT, we are committed to helping our partners by driving change through consumer-first, data-led behavioural insights.
Whether you are a government body, a financial regulator or an industry expert, we can help tackle your biggest challenges. Talk to us about your projects today.
