Event info
Looking for a practical way to apply behavioural insights and create real impact? Join us on Thursday 6 March 9:00 – 10:00 EST / 14:00 – 15:00 GMT for a live webinar to explore the newly updated EAST framework—a simple, effective guide for understanding behaviour.
First introduced in 2014, the EAST framework—distilling behavioural science into four intuitive principles: Easy, Attractive, Social, and Timely—has been revised and updated to incorporate a decade of new insights, case studies and lessons learned from around the world.
Led by BIT’s Chief Behavioural Scientist, Dr Michael Hallsworth, and hosted by BIT US Director, Emily Cardon, this session will bring the EAST principles to life by showing the results they’ve achieved in public policy, business and beyond. You’ll learn:
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The real reason that customer referral schemes are effective
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Why social norm messages work for paying tax but not for giving blood
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On which day of the week people are least likely to turn up for an appointment
This webinar is perfect for anyone looking to deepen their understanding of behavioural science and its practical applications. Whether you’re new to EAST or familiar with its foundations, you’ll leave with fresh insights to improve outcomes.
Register now to secure your spot and receive event details straight to your inbox. Don’t miss this chance to learn from the leaders in behavioural insights and transform the way you tackle challenges.
About this event
- Date & time: 6th of March, 2025, 9:00 – 10:00 EST / 14:00 – 15:00 GMT
- Location: Online
- Event organisers: BIT and Nesta
Speakers
Dr Michael Hallsworth, Chief Behavioural Scientist
Dr Michael Hallsworth is BIT’s Chief Behavioural Scientist. Before his current role, Michael was Managing Director of BIT Americas. For 20 years, he has worked as both an official and an advisor to various governments, and has been a leading figure in applying behavioural science to address practical problems. He is the co-author of the book Behavioral Insights from MIT Press and his new book, The Hypocrisy Trap, will be published in 2025. His work has been published in, among others, The Lancet, the Journal of Public Economics, and Nature Human Behaviour, and has more than 6,000 citations.
He has a PhD in behavioral economics from Imperial College London, was an Assistant Professor at Columbia University, and is currently Distinguished Lecturer at the University of Pennsylvania and a Visiting Lecturer at Princeton University.
Emily Cardon, Director, BIT US
Emily is the Director of BIT US, leading the team across the United States and offices in New York and DC. Since joining BIT in 2017, she has advised government agencies, non-profits, and private sector organizations on using behavioral science and evaluation to improve policy outcomes and promote evidence-based decision-making.
In her previous role as Director of Evaluation and Methods for BIT Americas, Emily ensured the quality and rigor of BIT’s evaluations across its partner portfolio. Her expertise is in experimental and quasi-experimental design and analysis, providing methodological support for innovative research plans. Emily’s work spans diverse fields including health, transportation, economic mobility, and organizational capacity building.
Emily earned her PhD and MPA in Public Administration from Syracuse University. She also holds a BA in International Affairs from Boston College, where she graduated magna cum laude and Phi Beta Kappa. Her doctoral research examined public sector leadership resistance to experimentation and strategies to encourage greater evaluation and use of evidence. Her research has been published in Evaluation Review, the Journal of Urban Affairs, and the Journal of Health Politics, Policy, and Law. Before her graduate studies, Emily worked as a legislative aide for Congressman Jim Himes in the U.S. House of Representatives, focusing on health, education, and social policy issues.
