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Financial wellbeing for financial institutions

[Put the financial institutions video 2 at the top of this page]

Throughout the Financial Capability Lab, we worked with a number of financial institutions to explore how they could embrace financial wellbeing. Financial services institutions can affect the financial wellbeing of their clients in many ways, including by:

  • Using behavioural science to design financial products by making them more user-centered and conducive to key behaviours¬†
  • Using data to target customers
  • Tailoring communications using behavioural science

For example, we worked with Nationwide to integrate important behavioural insights into the design of a cutting-edge prize-linked savings account and to understand how best to communicate about its features.

We also worked with MaPS and a leading UK bank to explore ways to help clients better manage their credit card debt.

Want to work with us to improve the financial wellbeing of your clients?

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