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Online choice architecture and digital decision making

BIT helps our clients to understand and identify how design affects online user behaviour, in order to shape safer environments and implement new regulations.

From deciding what to buy, whether to share personal data to deciding if something is true or not, the design of our digital world is hugely consequential for how we behave and our digital decision-making. 

At BIT, our work focuses on teasing apart manipulative design techniques known as ‘dark patterns’ that subtly guide people to do things online they may not have otherwise have done. We also work on how to strip out friction and hassle – known as ‘sludge’ – and make it as easy as possible for people to act online in their own best interests.

We examine online spaces through a behavioural lens, generating empirical evidence on the harm they can do and designing solutions for more ethical online environments. Our team has evaluated the effects of AI-enabled scams on investors, researched myriad elements of online gambling that may produce harm, produced best practices on how to present terms and conditions, and more.

Design and development by Soapbox.