Economy

All too often, economic policies are designed without a realistic view of how people and businesses make choices about what to buy, where to work, who to hire, and more. As a result, markets are less effective and equitable than they could be.

At BIT, we focus on all levels and levers of the economy, applying behavioural science to everything from improving policies to helping consumers and businesses make smarter choices for themselves and society.

Working with clients ranging from governments to businesses to large employers, BIT’s specialist teams have designed interventions that have increased workers’ long-term financial stability, equipped employers with strategies to recruit a diverse workforce, and shaped regulation that protects consumers from pensions scams.

Business growth & productivity

BIT works with policymakers and practitioners to apply a behavioural lens to business growth and productivity initiatives.

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Consumers & finance

BIT’s research and interventions help people to make better financial decisions, and shape evidence-led policies and regulations to protect consumers from potential harm.

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Equality & diversity

At BIT, we help organisations to reach their equality and diversity goals by pursuing behavioural strategies rooted in robust evidence.

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Gambling

BIT partners with governments, regulators and support organisations to reduce gambling harms, build responsible gaming platforms and create a safe and sustainable future for the industry.

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Jobs & work

BIT partners with employers and governments to apply behavioural insights and create evidence-based approaches that strengthen labour markets and improve jobs and workplaces.

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