Behaviour can have a huge impact on outcomes that healthcare systems care about. But in order to achieve desired results, these systems need to be shaped with behaviour in mind.
At BIT, we help our clients apply behavioural science and evaluation to improve health. We specialise in behaviour change across people’s interactions with healthcare – starting with prevention, such as encouraging healthier diets to curb obesity, all the way to curative care, and helping patients adhere to treatments.
Our work has seen us build behavioural insights teams within healthcare insurers, reduce missed appointments and avoidable emergency room visits, and increase retention of health workers.
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Insights into our healthcare systems work