Despite progress, road safety remains a global challenge. The solutions to how we have safer roads often lie in knowing how people make decisions when using them.
At BIT, we work with public and private sector clients around the world to design and test interventions that guide road users to safer behaviours and inform policy. For example, our experts have slowed dangerous left-hand turn speeds in major metropolitan areas and reduced risky behaviour among drivers for a major food delivery platform.
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Insights from our work on road safety