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Blog 17th Oct 2024

Net Zero communications, marketing and public engagement

Our new report, which assesses evidence from a fresh survey of British consumers with expert insights across climate, energy, and communications, past Net Zero projects, and real-world case studies, identifies 10 critical functions of communications, all of which we believe to be necessary to address barriers to pro-environmental action.

Blog 15th Oct 2024

Revealing Social Mobility I: Income mobility across local authorities in England

Our Revealing Social Capital project funded by the Nuffield Foundation, explores how social connections influence people's life outcomes, with a focus on social mobility. As part of our ongoing research, we're publishing, in collaboration with Stripe Partners, a series of regional social mobility statistics for England.

Blog 25th Sep 2024

Boost your business: Government funded HR consultancy for SMEs

We are conducting a study of small-to-medium businesses in the UK, funded by the UK government. As part of this study we’re offering SMEs the chance to receive 1-2 days of free HR consultancy provided by CIPD-accredited HR professionals. 

Blog 24th Sep 2024

Let’s electrify!

BIT and Rewiring America partnered to identify messages that inspire and enable climate-concerned people to take action toward electrifying. We used our online platform, Predictiv, to test messages aimed at influencing people’s self-efficacy, interest and knowledge about electrification actions. 

Blog 16th Sep 2024

Use a behavioral lens to tackle trust in US healthcare

BIT recently participated in an interdisciplinary Community of Practice (CoP) led by the Pima County Health Department. The goal was to increase health literacy and vaccination rates among Latine people who can become pregnant.

Blog 12th Aug 2024

Collectivism is out and individualism is in

The UK has witnessed a steep decline in the membership of its political parties over the past few decades. The days are gone where joining a political party is a common life milestone: now just 1% of the electorate are party members.

Blog 8th Aug 2024

What counts as fair and open in gambling? We’ll need to ask the public to find out

When we ask people who gamble, we hear many different ideas of fairness depending on the context. Some describe certain practices as unfair: confusing terms and conditions, adverts that pressure and overwhelm and ‘trap’ people into gambling or spending more than they want to, and the practice of gambling companies suspending…

Blog 15th Jul 2024

What are the chances? Insights on gambling advertising from an accidental experiment

Adding odds information in an easy-to-understand format (“lose £7 for every £100 bet on average”) to slot game adverts slightly increased demand and trust in a recent online experiment. An increase in demand is surprising, but might be explained by people’s aversion to ambiguity or limited understanding of odds information.

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