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Le Behavioural Insights Team (BIT) a accompagné Paris 2024 dans ce défi. Après avoir observé et interrogé les équipes de Paris 2024, les chercheurs et designers du BIT ont conçu des interventions pour promouvoir l'usage des escaliers en interne.
According to the social policy company Policy in Practice, £19 billion in benefits go unclaimed in the UK each year. The cost of living crisis will likely result in this number growing yet further, as the government has moved to supplement the incomes of benefit claimants.
Cigarettes are the only legal consumer product that, when used correctly, will kill the majority of users. Raising the smoking age on a regular basis, as New Zealand has done, was one of our recommendations to the Khan Review on making smoking obsolete, and is supported by the public, per…
Alcohol consumption is a significant public health challenge globally, contributing to an estimated 3 million deaths every year; 5.3% of all deaths worldwide. COVID-19 might have further increased the harms from alcohol consumption: Public Health Scotland published new statistics in March 2023 showing that the number of deaths occurring as…
But by understanding how and why we make the decisions that we do, we can improve how we make decisions as individuals and how large groups of people make decisions at scale.
It has been said that eyes are the windows to the soul. But for BIT, eyes are better thought of as the doorways to behaviour. This is because looking at things is one of the most obvious ways to understand attention, and attention itself is one of the most important…
We’re excited to have set up a new applied research Not for Profit, System 2, with a launch mission focused on helping young Australians in disadvantage to thrive. System 2’s aim is to design, test and scale solutions to society’s biggest challenges, by drawing on behavioural science, co-design, data and…
The UK government’s “Midlife MOT” initiative aims to support individuals in midlife and is a review for workers in their 40s and 50s that helps them assess their finances, skills and health and helps to prepare for retirement and build financial resilience.
The impact of pension scams can be devastating for those affected. Beyond the financial loss - on average individuals lose £82,000 of their savings - the emotional and psychological repercussions can be profound.
In 2022, we used behavioral insights to help Chicago achieve a 52.8% lead testing kit return rate, which may be the highest in the nation (to the best of our knowledge).
Design and development by Soapbox.