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Blog 4th Apr 2023

Responding to financial turbulence

A lot depends on market ‘sentiment’, i.e. economic actors’ beliefs or attitudes towards specific financial instruments, institutions or entire market segments, in turn influencing their behaviour. A critical element shaping confidence is the expectation of how others will act.

Blog 24th Mar 2023

New podcast: From Nudge to…where now?

BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work

Blog 22nd Mar 2023

Good data is critical to employment equity

Good data is essential to achieving workplace equity goals.  Imagine as an employer that you’re trying to increase equity in your team or organisation but aren’t sure what your current staff demographics are. To establish an accurate baseline and inform targets, you’ll need data. Specifically, employee self-identification information. This is…

Blog 17th Mar 2023

Behavioral science can help prevent the spread of fake news

In a 2022 study, we successfully reduced susceptibility to fake news. Using videos informed by behavioural science, we reduced people’s intent to share disinformation about sexual and reproductive health education (SRHE), increased their knowledge, and shifted their perceptions on the topic.

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