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The latest UK figures show that over a fifth of people aged 16-64 are out of the labour force (neither working nor looking for work). Some of the reasons for inactivity are financial, but others are much more than financial.
Working with Unilever, and its brands Dove and Hellmans, BIT designed and ran, to our knowledge, the largest online randomised-controlled trial with over 6,013 TikTok or Instagram users from across 3 countries (the UK, USA and Canada) to test the effect of different types of social media messaging.
For International Women’s Day, we’re sharing some of the lessons we’ve learned through our work in Kenya to encourage girls to access SRH services.
Today is Safer Internet Day, the annual global initiative to bring communities together to improve online safety. Perhaps BIT’s biggest contribution in this space is the design and delivery of Digital Compass - a behaviourally informed programme designed with young people to help them behave ethically online.
Delivery of Net Zero isn’t just a technological or economic challenge. It represents and ultimately relies on social transformation.
BIT used AI to co-create images for a campaign to encourage adults in the Middle East to share technical training opportunities with their children
According to the National Food Strategy we should cut our average meat intake by 30% to reach net zero by 2050. However, changing what we eat is difficult, as our diets are strongly rooted in our cultural and social values. Meeting sustainability targets will therefore require policies that make it…
Nearly 50% of the young people we observe in custody aged 15-17 experienced an exclusion while in Year 10, compared to 6% among pupils that do not end up in custody.
Ne'ma, UAE's National Food Loss and Waste Initiative (a collaboration of UAE's Ministry of Climate Change and Environment and the Emirates Foundation) asked BIT to build a picture of the behaviours driving the UAE’s food waste problem. BIT was then tasked with designing and testing interventions to tackle it.
Gamification tactics can have a strong impact on DIY investors, encouraging them to increase their trading frequency even when doing so is not in their best interest
Design and development by Soapbox.