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Blog 21st Oct 2023

Is a Zero-Waste Lifestyle Possible?

Is it truly feasible for individuals and communities to adopt such a lifestyle, and what role can behavioural sciences play in improving the uptake of sustainable practices?

Blog 11th Oct 2023

Combating sedentary behaviour in the office, one step at a time

Four out of ten French people spend more than 7 hours a day sitting down and 95% of us do not exercise enough to protect our health from the consequences of this sedentary lifestyle. That's why Paris 2024 is trying to encourage Parisians to "move more," starting in their own…

Blog 10th Oct 2023

Combattre la sédentarité au bureau, une marche après l’autre

Le Behavioural Insights Team (BIT) a accompagné Paris 2024 dans ce défi. Après avoir observé et interrogé les équipes de Paris 2024, les chercheurs et designers du BIT ont conçu des interventions pour promouvoir l'usage des escaliers en interne. 

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