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This is the third piece in our series explaining the four big shifts in behavioural science that BIT is aiming to achieve. This time, I’m talking about the third of our four ‘big shifts’ in behavioural science: “Be more iterative and adaptive. Aim for continual improvement, rather than taking a…
How much do you pay into your pension pot every month? How do you know it’s the right amount? While thanks to auto-enrolment most employees in the UK now save regularly into a pension, many aren’t actually saving enough. The Institute for Fiscal Studies (IFS) estimates that about 4 in…
Since the federal ban on sports betting was overturned seven years ago, the industry has exploded. Across the 38 states where betting is now legal, more than $145 billion was wagered in 2024 and $1.8 billion in tax revenue was gained in 2023, with numbers rising every year. Conversations around…
This is the fourth and final piece in our series explaining the four big shifts in behavioural science that BIT is aiming to achieve. In this series, I've explored how behavioural science must evolve - by thinking in systems, understanding social drivers of behaviour, and adopting adaptive approaches. The final…
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