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Publications

We regularly publish our work and findings as reports and working papers, all available on our website here.

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1-10 of 286 results

Academic publication 18th Oct 2024

A behaviourally informed chatbot increases vaccination rates in Argentina more than a one-way reminder

We designed and tested a WhatsApp chatbot to understand whether two-way interactive messaging incorporating behaviourally informed functionalities could perform better than one-way message reminders. We ran a large-scale preregistered randomized controlled trial with 249,705 participants in Argentina, measuring vaccinations using Ministry of Health records.

Also available in: Español

Academic publication 18th Oct 2024

Un chatbot con información comportamental aumenta las tasas de vacunación en Argentina más que un recordatorio unidireccional

Diseñamos y probamos un chatbot de WhatsApp para entender si la comunicación interactiva bidireccional, que incorpora funcionalidades informadas por el comportamiento, podría funcionar mejor que los recordatorios de mensajes unidireccionales. Llevamos a cabo un ensayo controlado aleatorizado y preinscrito a gran escala con 249.705 participantes en Argentina, midiendo las vacunaciones…

Also available in: English

Report 17th Oct 2024

Net Zero communications, marketing and public engagement

BIT and Smart Energy GB’s new report shines a spotlight on how essential public engagement is for the Net Zero mission. It identifies 10 key areas to focus activity and action - grouped under our “4As” model of Awareness, Acceptance, Access and Adoption.

Report 16th Oct 2024

Testing a social action programme that develops employability skills

Community Apprentice was a youth social action programme in which teams of Year 10 pupils were supported to design and deliver a fundraising campaign for a charity of their choice. Delivered by Envision, the programme aimed to develop pupils’ self-efficacy, social confidence and teamwork skills, with the long-term aim of increasing their participation…

Report 9th Oct 2024

Gamification Revisited: New Experimental Findings in Retail Investing

Building on our 2022 research, which found that gamification tactics can harm investors by encouraging them to trade more frequently, BIT partnered with the Ontario Securities Commission on a follow-up experiment. In a randomized controlled trial, we tested four more engagement techniques that platforms are starting to use

Report 26th Sep 2024

Understanding public support for Net Zero policies

We (The Behavioural Insights Team; BIT) were commissioned by the European Climate Foundation (ECF) and Nesta to better understand public attitudes to Net Zero policies, the factors that underpin support or opposition, and what can done in the way policies are designed to increase popularity.

Report 25th Sep 2024

Artificial Intelligence and Retail Investing: Scams and Effective Countermeasures

People have been orchestrating financial fraud and scams for centuries. But the recent rise of generative AI has massively increased the scale and sophistication of scams, including in capital markets. Regulators are rightly concerned and focused on how to protect retail investors. BIT and the Ontario Securities Commission investigated this…

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