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EAST est un cadre qui offre aux décideurs une approche simple et accessible pour mettre en œuvre les sciences comportementales. Ce cadre synthétise un ensemble de connaissances en quatre principes essentiels : Faciliter (Facile - Easy), rendre attrayant (Attrayant - Attractive), favoriser l'engagement social (Social) et agir au bon moment…
EAST es un marco que ofrece a los responsables de la formulación de políticas una guía práctica y sencilla para aplicar conocimientos sobre las ciencias delcomportamiento. El marco EAST resume una serie de evidencias científicas en cuatro principios intuitivos: hacer que un comportamiento sea fácil, atractivo, social y oportuno. Desarrollamos…
Working with Alcohol Change UK, our research examined the drinking habits of more than 4,000 UK adults and the wide range of health harms associated with different levels of alcohol consumption
Social capital – the network of personal and group-based relationships in a society – has long been thought to be an important factor in shaping economic opportunity. In the United States, Chetty et al. (2022) found that children from disadvantaged backgrounds tend to achieve higher incomes in adulthood in communities…
Fairness and transparency form the cornerstone of trust in any consumer-business relationship. This is no different for gambling: fairness and transparency are essential to ensure customers feel confident that games follow established rules, the odds and terms are clear, and they are protected from harm. However, research on consumer perceptions…
A lack of personlised support systems is among the causes of heightened anxiety for many people with autism, ADHD and mental health conditions. While digital tools for neurodivergent populations are emerging, robust evidence supporting their effectiveness remains limited. We applied our expertise in evaluation to assess Brain in Hand, a…
This report sets out a vision for science to be embedded at the heart of the UK National Health Service (NHS), examining the current context of the research ecosystem and outlining recommendations to achieve this.
Social media has become a platform for novel gambling and gambling-like products to emerge, potentially posing risk to consumers. Many of these products and promotions are linked to unregulated gambling – gambling facilitated by an operator or person who would require a licence to legally operate within Great Britain (GB),…
This report explores how behavioural science can enhance wildlife demand-reduction campaigns in Traditional Chinese Medicine, with key recommendations for improving impact and cultural sensitivity.
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.
Design and development by Soapbox.