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Insight

We use a range of strategies to turn complex challenges into solvable problems. We can pinpoint where behavioural insights can have the biggest impact and guide you toward promising solutions.

Get the evidence you need to create behaviour change

We deploy a variety of data science methods to bring clarity out of the complexity of messy organisational data and can pinpoint where behavioural insights can have the biggest impact and guide you toward promising solutions.

Define your problem

Behavioural solutions start with defining problems in behavioural terms. We often kick off this process by reviewing existing evidence, including data, reports, policy papers and other research findings. By using innovative data science methods in these reviews, we are able to understand the current context of issues, spot trends and identify knowledge gaps at scale and at pace.

We also conduct workshops to pinpoint the behavioural barriers participants care about most, coming away with a clear target for solution development. We can analyse your strategic initiatives as well, and tell you where you’re most likely to make an impact. 

Understand your users

If you want to change user behaviour, you need to understand the user’s perspective. We use a range of techniques to gain a rich understanding of the motivations, perspectives and desires of users.

We develop and deliver surveys to better understand the issues users face and the factors that influence their behaviour. Our surveys are typically done online, which enables us to rapidly and easily reach respondents across a wide geographic area. 

We also conduct focus groups and interviews, in-person and online. As experts in human behaviour, we carefully design these sessions so that participants feel safe and comfortable to share their experiences and perspectives, eliciting valuable user insights in the process.

Understand the system

The design of a system or process can significantly impact the behaviour of the people within it.

We conduct field observations and visit environments in the real-world. This research provides a clear understanding of how people act naturally, and of the contexts in which their behaviours occur.

Through community engagement and consultation, we also uncover how end users feel about and interact with services and processes, and the impact these have on their lives.

Our staff participate in services and processes themselves to gain an even richer understanding of the user experience. By taking on the role of end users, we gain firsthand insight into the barriers and facilitators to successful service usage, and points in the journey where improvements could be made.

See the user’s perspective

Understanding systems, and the behaviour of users within those systems, will help you identify behavioural barriers and enablers – and what to do about them.

We create personas representing different segments who use a particular service or product. These representations provide insights into the diversity of user needs, experiences, behaviours and goals.

Through user experience or journey maps, we model and visualise the process that people go through to achieve a goal. Our expertise in systems mapping means that we can create a model of the landscape for a specific behavioural issue, including the relevant stakeholders, their interactions and environment. This allows us to identify potential levers and areas for intervention.

Understand the latest evidence and data

We have more information and data available to us than ever before – but the challenge is to actually gain usable insights from this data. 

BIT has a dedicated research and evaluation team with an extensive understanding of data science and statistics, and with expert knowledge to conduct a range of analyses. We use publicly available datasets or data our partners provide to do exploratory work to better understand a problem. We also use this data for inferential statistics, for example, to assess if there are differences between groups or interventions. 

Our machine learning techniques help us perform ‘data driven’ analyses, which provide insights from complex data that would be impossible to generate with a human lens alone.

We use data to develop predictive models that will accurately estimate outcomes based on a set of predictors as well. We iteratively tune and evaluate the performance of these models to ensure they are useful and robust.

We also translate dense academic insights into tangible solutions. We review the latest research, combing through academic articles, unpublished pre-prints, grey literature, official government publications and public reports from other organisations. This work can range from rapid scans to thorough literature reviews – and increasingly uses trusted AI tools to streamline and speed up the process. 

Learn what works for your context

We also help you learn what works in your specific context through rigorous research. Our team pilots promising ideas in BIT’s in-house testing lab, Predictiv. 

Predictiv is the first online experiments platform specifically designed for testing policy ideas and behavioural interventions. We use it to conduct everything from audience surveys to complex simulations within randomised controlled trials and AI-augmented experiences. It can rapidly probe audience understanding, sentiments and estimate real-world behaviours among thousands of participants.

Identify and reduce administrative burden

Building on our user experience service offering, we specialise in ‘sludge’ audits. These help identify and address points of friction in administrative processes that can derail users, especially in public-facing government programs. Smoothing these points of friction can help you build and reinforce trust with key audiences.

Talk to us

Get in touch to discuss how our behavioural insights experts can turn your complex issues into solvable problems.

Get in touch

Design and development by Soapbox.