The Behavioural Insights Team is a global leader and pioneer in applied behavioural science. We work around the world with governments, companies, funders and others who share our vision of bringing a deep understanding of human behaviour to improve people’s lives and communities.
This report features a wide variety of BIT’s recent projects from around the world across the many areas we work in to deliver social impact.
Highlights include promoting green pensions which has the potential to deliver an additional £252 billion in green investments, re-designing food takeaway services to encourage healthier choices which could cut over 40 billion calories a year from UK eating habits, reducing people’s vulnerability to online scams by half, helping many thousands avoid gambling harms, creating countless more flexible jobs every year, and many more.
We also feature examples of projects and interventions that didn’t work, that failed to have the impact we hoped for or expected. Learning from such disappointments is just as important as celebrating those that worked to ensure we are continually improving in how we drive social impact.