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  • Report
  • 17th Jul 2024

Review of Online Choice Architecture and Vulnerability

Commissioned by Citizens Advice, this report explores how online choices architecture disproportionately harm vulnerable consumers, recommending this architecture and vulnerability should be addressed together to protect consumers.

  • Report
  • 23rd May 2024

Gambling support via financial services firms explore phase

In this report, BIT’s Gambling Policy & Research Unit presents its work, which explored how financial services firms can help to provide support to their customers who gamble. 

  • Report
  • 19th Apr 2024

L’effet du design des bannières de cookies sur le choix des internautes

En 2018, l’Union européenne a instauré le Règlement Général sur la Protection des Données (RGPD), donnant lieu à l’apparition de bannières « cookies ». Malheureusement, le design de ces bannières s’avère souvent problématique, empêchant régulièrement les internautes de faire un choix aligné à leurs préférences de partage de données. 

Also available in: English

  • Report
  • 19th Apr 2024

The effect of cookie banners design on Internet users’ choice

This project was conducted in 2023 as part of our framework agreement with the Directorate for Government Transformation (DITP). In 2018, the European Union introduced the General Data Protection Regulation (GDPR), giving rise to cookie banners. Unfortunately, the design of these banners often proves problematic, regularly preventing internet users from…

Also available in: Français

  • Report
  • 11th Apr 2024

Should wagering requirements on gambling bonus offers be capped?

Wagering requirements have significant consequences on how much consumers spend on gambling, and when they can withdraw bonus funds.  However, in our earlier experiment testing the impact of slot game advert features, we found that despite their prevalence and consequences, wagering requirements are often hidden in footnotes of advertisements and…

  • Report
  • 9th Apr 2024

Improving the user journey to reduce dropout from residential gambling services

BIT’s Gambling Policy & Research Unit partnered with Gordon Moody to help address the issue of high dropout rates during the application process. 

  • Report
  • 8th Apr 2024

Pension transfer decision making

Commissioned by People’s Partnership, BIT ran an online lab experiment with UK pension savers, testing the effect of incentives and referrals on people’s intention to transfer their defined contribution (DC) pension.

  • Report
  • 27th Mar 2024

Behavioural Audit of Gambling Management Tools

In this report, BIT’s Gambling Policy and Research Unit presents findings from a behavioural audit of the user journey and design of gambling management tools.

  • Report
  • 20th Mar 2024

Fair4All Finance's Customer Engagement Support Guide

The Behavioural Insights Team (BIT), in conjunction with Fair4All Finance, have worked with three community finance providers to launch a new customer engagement support guide to better improve customer engagement using insights from behavioural science.

  • Working paper
  • 18th Mar 2024

The Shrouded Economy

Executive summary Across the economy, consumers struggle to tell the difference between good and bad products. Critical information, from price to quality, is either missing, hard to access, or hard to compare. The markets are ‘shrouded’. This has obvious costs for consumers, but the effects on the economy run much…