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  • Blog
  • 4th Jun 2020

Regression to the bean: results from a randomised coffee trial

From the beginning of January (a timely moment if ever there was one) to the beginning of lockdown, three of us decided to settle once and for all the age-old debate: could we tell the difference between caffeinated and decaffeinated coffee? (No, no one had ever set the default of…

  • Blog
  • 29th May 2020

‘Double nudge’ encourages employers to offer flexibility, in turn boosting job application rates

We discuss an innovative trial we ran last year, showing how employers can reach a wider pool of talent by boosting their offer of flexibility at work. 

  • Blog
  • 29th May 2020

Don’t say it makes you “immune” - how you frame coronavirus antibody results matters

We ran an online experiment in April, involving 6,149 UK adults, to investigate how the framing of a positive antibody test result affects the public’s perceived risk and behaviour.

  • Blog
  • 21st May 2020

Behavioural Insights, the WHO and COVID-19

Last Thursday, the World Health Organization put out a clear statement: ‘behavioural insights are valuable to inform the planning of appropriate pandemic response measures’. We agree, and it’s great to see that the WHO has put out a specific behavioural insights tool for COVID-19 and is recruiting for expert advisors…

  • Blog
  • 20th May 2020

Improving NHS procurement with a behavioural procurement platform

Hospital procurement, a topic once confined to a handful of NHS experts, has now risen to national prominence with millions of citizens following updates on the procurement of vital resources needed to help the NHS combat COVID-19. We, at BIT, can now share the results of a trial we ran…

  • Blog
  • 19th May 2020

How to wear a facemask - results from an experiment with 4,099 UK adults

We ran an online experiment, involving 4,099 UK adults, to test  various ‘how to wear a face mask / covering’ infographics, including ones made by the European CDC, Singapore Ministry of Health, and World Health Organisation. 

  • Blog
  • 11th May 2020

Facemasks: would you wear one?

As of late April, 80-90% of people in China, India, Philippines, Indonesia, Japan, Vietnam, and Malaysia reported wearing facemasks in public. However, only 13% of Britons reported doing the same - among the lowest of any country surveyed. 

  • Blog
  • 7th May 2020

Britain Connects: take part in our project to bring Britain together

As people across the country step outside of their homes this evening to clap for carers, we can see how the coronavirus crisis has created shared experience without precedent for all of us. We are working with the Mirror, the Daily Express and local newspapers in Britain on a unique…

  • Blog
  • 6th May 2020

Domestic abuse: another emergency that needs to be addressed

Since the 23rd of March, when the UK lockdown started, there has been a surge in domestic abuse. Calls to Refuge’s national helpline have increased by 49% compared to before the pandemic, and 14 women and 2 children lost their lives from violence in the home in the space of…

  • Blog
  • 24th Apr 2020

From pilot to policy - breaking down barriers to vaccine uptake

Vaccines are one of the most effective public health interventions we have: it is estimated that between 2-3 million deaths are averted each year because of immunisation. The race to find a vaccine for Covid-19 shows just how important they are in protecting our lives and livelihoods. However, despite living…