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  • Blog
  • 12th Oct 2023

A behavioural lens on Keir Starmer's conference speech

It was the Leader of the Opposition’s fullest, and most personal, account of what he thinks ails Britain and how a Labour government might go about fixing it.

  • Blog
  • 11th Oct 2023

Combating sedentary behaviour in the office, one step at a time

Four out of ten French people spend more than 7 hours a day sitting down and 95% of us do not exercise enough to protect our health from the consequences of this sedentary lifestyle. That's why Paris 2024 is trying to encourage Parisians to "move more," starting in their own…

  • Blog
  • 10th Oct 2023

Combattre la sédentarité au bureau, une marche après l’autre

Le Behavioural Insights Team (BIT) a accompagné Paris 2024 dans ce défi. Après avoir observé et interrogé les équipes de Paris 2024, les chercheurs et designers du BIT ont conçu des interventions pour promouvoir l'usage des escaliers en interne. 

  • Blog
  • 6th Oct 2023

How can benefits calculators and grants portals help the financially vulnerable? 

According to the social policy company Policy in Practice, £19 billion in benefits go unclaimed in the UK each year. The cost of living crisis will likely result in this number growing yet further, as the government has moved to supplement the incomes of benefit claimants. 

  • Blog
  • 6th Oct 2023

Bold moves from the PM: Unpacking the behavioural angle of Rishi Sunak's Party Conference speech

Cigarettes are the only legal consumer product that, when used correctly, will kill the majority of users. Raising the smoking age on a regular basis, as New Zealand has done, was one of our recommendations to the Khan Review on making smoking obsolete, and is supported by the public, per…

  • Blog
  • 4th Oct 2023

Saving more than just money: what does it take to support reductions in alcohol consumption?

Alcohol consumption is a significant public health challenge globally, contributing to an estimated 3 million deaths every year; 5.3% of all deaths worldwide.  COVID-19 might have further increased the harms from alcohol consumption: Public Health Scotland published new statistics in March 2023 showing that the number of deaths occurring as…

  • Blog
  • 2nd Oct 2023

Learn how to use behavioural science to improve your business leadership & decision-making

But by understanding how and why we make the decisions that we do, we can improve how we make decisions as individuals and how large groups of people make decisions at scale.

  • Blog
  • 28th Sep 2023

Eye robot: Using simulated eye-tracking as a behavioural research technique

It has been said that eyes are the windows to the soul. But for BIT, eyes are better thought of as the doorways to behaviour. This is because looking at things is one of the most obvious ways to understand attention, and attention itself is one of the most important…

  • Blog
  • 25th Sep 2023

System 2: A human-centred and data-driven approach to tackling disadvantage

We’re excited to have set up a new applied research Not for Profit, System 2, with a launch mission focused on helping young Australians in disadvantage to thrive. System 2’s aim is to design, test and scale solutions to society’s biggest challenges, by drawing on behavioural science, co-design, data and…

  • Blog
  • 25th Sep 2023

Pilot findings from Phoenix Group’s Midlife MOT

The UK government’s “Midlife MOT” initiative aims to support individuals in midlife and is a review for workers in their 40s and 50s that helps them assess their finances, skills and health and helps to prepare for retirement and build financial resilience.