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  • Podcast: Inside The Nudge Unit
  • 24th Mar 2023

From Nudge to…where now?

BIT has just published A Manifesto for Applying Behavioral Science. The Manifesto's author Michael Hallsworth takes to the streets of New York City to explain more about this landmark work.

  • Podcast: Inside The Nudge Unit
  • 25th Jan 2023

Net Zero as the easy option

People are up for getting to Net Zero and are willing to do their bit and they are clamouring for help from government and business

  • Podcast: Inside The Nudge Unit
  • 16th Dec 2022

Inside another Nudge Unit

Embedding behavioural science into your organisation - learnings from Blue Cross Blue Shield Massachusetts on how they created a successful Nudge Unit

  • Podcast: Inside The Nudge Unit
  • 5th May 2022

Online fraud, peacebuilding, road safety & synthetic data

The latest episode of our podcast Inside The Nudge Unit looks at recent work from the team in the areas of road safety, online fraud, conflict resolution and synthetic data.

  • Podcast: Inside The Nudge Unit
  • 8th Nov 2021

Decarbonising our food, transport & energy

Second of a two-part climate change special looking at three of the biggest areas to decarbonise to reach Net Zero: Food, Transport and Energy

  • Podcast: Inside The Nudge Unit
  • 27th Oct 2021

Can we nudge to Net Zero?

In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and BIT CEO and founder Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge…

  • Podcast: Inside The Nudge Unit
  • 21st Oct 2021

Antibiotic resistance, health inequality and the replication crisis

On Christmas Eve December 2020, the World Health Organisation named Antimicrobial Resistance (AMR) and health inequities as 2 of the 10 global health threats to track in 2021. In 2019, we worked with the Health Quality and Safety Commission (HQSC) and PHARMAC to see how we can tackle both in…

  • Podcast: Inside The Nudge Unit
  • 4th Oct 2021

Combatting sexual harassment and violence; economic policy-making

In this latest episode of Inside The Nudge Unit BIT’s Aisling Colclough and Lis Costa look at two more major areas of work by the team around the world. First they are joined by colleagues Dr Vera Newman and Monica Wills Silva to explore BIT projects in Australia and Latin…

  • Podcast: Inside The Nudge Unit
  • 17th Jun 2021

COVID vaccines & tech repairability

BIT’s Lis Costa and Aisling Colclough look at two major pieces of work by the team. Firstly Carolina Toth from BIT’s New York office discusses working with mayors across the US on how to engage with people who are cautious or unwilling to get a COVID-19 vaccine. Next Laura Litvine…

  • Podcast: Inside The Nudge Unit
  • 6th May 2021

A decade of ‘nudge’ – In conversation with pioneers (part 2 of 2)

The second and final part of a very special episode of Inside the Nudge Unit recorded for our 10 year anniversary. Professor David Halpern, CEO of BIT, sits down with pioneers of behavioural economics, Prof. Richard Thaler, Prof. Cass Sunstein and Dr Maya Shanker to discuss how ‘nudge’ has evolved…