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  • Academic publication
  • 13th Feb 2015

Curbing Adult Student Attrition: Evidence from a Field Experiment

Roughly 20% of adults in the OECD lack basic numeracy and literacy skills. In the UK, many colleges offer fully government subsidized adult education programs to improve these skills.

  • Academic publication
  • 17th Jan 2015

In search of the limits of applying reciprocity in the field: Evidence from two large field experiments

Experiments in both the lab and the field have gone some distance to proving that people are reciprocal agents, returning one good deed with another, even when it is disproportionately costly to do so.

  • Academic publication
  • 1st Dec 2014

I’ve booked you a place. Good luck: a field experiment applying behavioural science to improve attendance at high-impact recruitment events

Finding a job, especially in a recovering economy, is challenging and success is reliant upon effective job-search activity.

  • Academic publication
  • 25th Oct 2014

The Use of Descriptive Norms in Public Administration: A Panacea for Improving Citizen Behaviours?

Recent years have seen a growth in the use of social norm messages by local and national governments. These messages have been primarily used to induce desired behaviours among the non-compliant minority by pointing to the compliance of the majority.

  • Publication
  • 1st Sep 2014

Reducing Mobile Phone Theft and Improving Security

Following analysis of results from the Crime Survey for England and Wales, and by examining hundreds of thousands of data points detailing mobile phone thefts in London, this paper sets out the most detailed evidence yet on how and when mobile phones are stolen, and who is most at risk.

  • Academic publication
  • 1st Jun 2014

A warm glow in the after life? The determinants of charitable bequests

Abstract Using a unique field experiment we show that prompts to leave money to charity during the will-making process substantially increase the probability of making a bequest. Asking if the donor wants to leave money to charity doubles the proportion making a bequest; adding emotional and social cues trebles it.…

  • Publication
  • 15th Apr 2014

Clinical Judgement and Decision-Making in Children’s Social Work: An analysis of the ‘front door’ system

In May 2013, the Secretary of State for Education and the Prime Minister commissioned the Behavioural Insights Team (BIT) to undertake a project to look at social workers’ decision-making. Given the potential breadth of this project, and the limited resources available, BIT and the Department for Education (DfE) decided to…

  • Report
  • 11th Apr 2014

EAST: Four Simple Ways to Apply Behavioural Insights

If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles, based on the Behavioural Insights Team’s own work and the wider academic literature, form the heart of the team’s new framework for applying behavioural insights.

  • Academic publication
  • 1st Mar 2014

The Behavioralist As Tax Collector: Using Natural Field Experiments to Enhance Tax Compliance

Tax collection problems date back to the earliest recorded history of mankind. This paper begins with a simple theoretical construct of paying (rather than declaring) taxes, which we argue has been an overlooked aspect of tax compliance.

  • Publication
  • 4th Feb 2014

Growth vouchers

The Growth Vouchers programme is a pioneering government research project, and the largest Randomised Controlled Trial of its type, that aims to make it easier for small businesses to access expert advice to help them grow and test which types of business advice are most effective. The Behavioural Insights Team…