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Brianna Smrke

Senior Advisor

Brianna Smrke is a Senior Advisor at The Behavioural Insights Team Canada. Before joining BIT, she spent several years in the behavioural insights unit of the Ontario provincial government where she helped deliver BI projects in domains such as health, the environment, poverty reduction and digital service adoption. During her time in government, she also helped advise on the launch of Canada’s first behavioural insights granting program, which supported community projects that used behavioural science techniques to reduce carbon emissions.

Brianna holds an Honours Bachelor’s degree of Arts and Science from McMaster University.