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Dr Abigail Mottershaw

Director of Research

Abigail is Research Director at BIT, leading the Research and Evaluation team. Her team focusses on quantitative research, qualitative research, data science, and online randomised control trials using Predictiv, our in-house online experimentation platform.

Abigail has a strong track record of leading, managing, and quality assuring our projects across a range of policy areas including health, financial behaviour, environmental sustainability, and education. She has led on projects across multiple countries including North America, Europe, and Australia.

Abigail has a mixed methods background, with an MSc Psychological Research Methods and a PhD in Behavioural Genetics.