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Dr Abigail Mottershaw

Online Experiments Lead

Abigail is Online Experiments Lead at BIT, working within the Research and Evaluation team. Her team focusses on the delivery of online randomised control trials using Predictiv, our in-house online experimentation platform. Abigail has a strong track record of leading and managing online experiments across a range of policy areas including health, financial behaviour, environmental sustainability, and fraud. She has led on projects across multiple countries including North America, Europe, Australia, and Qatar.

Abigail holds an MSc Psychological Research Methods and a PhD in Behavioral Genetics. Her PhD made use of online experimental methods and analytical methods to combine large complex datasets.