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Dr Abigail Mottershaw

Head of Online Research & Innovation

Abigail is Head of Online Research & Innovation at BIT, leading the our online work. Her team largely focusses on online randomised control trials using Predictiv, our in-house online experimentation platform.

Abigail has a strong track record of leading, managing, and quality assuring our projects across a range of policy areas including health, financial behaviour, environmental sustainability, and education. She has led on projects across multiple countries including North America, Europe, and Australia.

Abigail has a mixed methods background, with an MSc Psychological Research Methods and a PhD in Behavioural Genetics.