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Dr Michael Hallsworth

Managing Director of BIT North America

Michael is Managing Director of BIT North America. He is also the former Director of Health and Tax at the Behavioural Insights Team. He has worked on health policy issues with the Department of Health, NHS England, Public Health England, the European Commission, and the World Economic Forum. He was previously a Senior Policy Advisor at the Cabinet Office and, while at HMRC, he won a Civil Service Award for running large-scale randomised controlled trials applying behavioural economics to increase tax collection. When at the Institute for Government he co-wrote the MINDSPACE report, which is one of the main frameworks used by the UK government to apply behavioural thinking to public policy. He has a PhD in behavioural economics from Imperial College London, and a First Class MA and MPhil from the University of Cambridge. He has been published in The Lancet, the Journal of Public Economics, the Journal of Economic Psychology, the Journal of Health Systems Research and Theory, the Oxford Review of Economic Policy and PLOS One.