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Dr Simon McNair


Simon is an Advisor on BIT’s consumer markets team, focusing on how we can utilise behavioural science to help consumers achieve better outcomes in regulated markets such as telecoms, energy, and gambling. Simon is a psychologist in background, and received his PhD from Queen’s University in Belfast before joining Leeds University Business School for six years as a research fellow. Prior to joining BIT, Simon led a three-year project in partnership with Citizens Advice in Bradford, and Leeds working with debt advisors to develop a new resource that provides emotional support for people experiencing financial difficulty.