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Dr Sujatha Krishnan-Barman

Senior Advisor

Sujatha (Suze) leads on our work in Consumer Markets, particularly on safeguarding consumers and digital and regulated markets. She helps clients understand how consumers behave using a variety of tools including field and online trials, qualitative research, as well as more rapid approaches such as behavioural audits and evidence reviews. She is particularly interested in online choice architecture and cross-country regulatory approaches to deal with novel challenges. She has previously worked as a behavioural insights consultant, a macroeconomist covering South Asia, and an investment banker. 

Prior to joining BIT, Suze completed her doctorate in cognitive neuroscience at University College London where her research centered on exploring naturalistic social interactions involving both neurotypical adults as well as those with autism spectrum condition. She also holds an MSc in Cognitive and Decision Sciences from UCL, an MSc in Comparative Politics from the LSE as well as a degree in management from the Indian Institute of Management in Ahmedabad.