Director, BIT UK:North
Felicity is the head of BIT:North, based in Manchester which she founded in 2016. BIT:North works closely with the Greater Manchester Combined Authority and Health and Social Care Partnership to apply behavioural insights across the Greater Manchester region. BIT: North also works with councils and organisations across the North of England. Felicity works on all areas of policy including health, tax collection, recycling, economic growth, early years and employment support.
Felicity joined the team in 2011 and since then she has designed and run more than 30 randomised controlled trials. She was responsible for co-designing the £30 million randomised controlled trial to evaluate the impact of the Growth Vouchers programme (the largest randomised controlled trial in the world by value). Felicity also helped set up the UK government’s ‘midata’ programme and co-authored ‘Applying behavioural insights to regulated markets’. Felicity has a Masters in Economics and joined the team from the Office of Fair Trading where she was a Senior Economist, working on competition and consumer issues. She began her career as a currency strategist and economist at a large investment bank.