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Lauren Leak-Smith

Senior Advisor

Lauren is a Senior Advisor in consumer and business markets, based in the London office. Part of her role involves a specialism in reducing gambling-related harms within BIT’s Gambling Policy and Research Unit.

Prior to joining BIT, Lauren was a Behavioural Insights Analyst at Ofgem, working across energy decarbonisation, compliance, and transformation initiatives. Lauren has also previously worked in marketing consultancy, advising a number of consumer brands on how to apply behavioural science to their communications. Lauren holds a Masters degree in Psychology from the University of St Andrews, and a Bachelor of Science in Marketing Management from Lancaster University.