Lila is a Content Writer at BIT Americas. She translates BIT’s complex work into compelling stories to help more people understand the power of behavioral science. Before starting at BIT, she was a Senior Copywriter at Big Duck, an agency that works exclusively with nonprofits. There, she supported branding and messaging for organizations working in social justice, the environment, education, health, and more. Lila graduated cum laude from New York University with a Bachelor of Arts in Sociology.