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Mayra Alejandra Cabrera


Mayra Alejandra is an Advisor for the BIT Americas, focused on BIT’s Latin American portfolios. She has worked in the application of behavioral insights to generate and communicate effective, human-centered policies in a variety of issues, such as mobility and road safety, gender, and regulatory burden and capacity building for local governments.

Prior to BIT, as Executive Director for Mobility Culture and Communications in Mexico City’s Mobility Department, she implemented behavioral insights to promote the usage of mass transit and sustainable means as well as behavioral changes amongst motor vehicle drivers. This contributed to the transformation of the user experience in an integrated mobility network that carries almost 20 million trips a day.

She holds an MPP from the Harris School of Public Policy at the University of Chicago, a Bachelor’s Degree in Political Science and International Affairs from CIDE in Mexico, and worked in applied research at the Behavioral Insights and Parenting Lab in Chicago and at Mexico’s National Laboratory of Public Policy. She’s also been an advisor in social welfare, poverty, and social entrepreneurship in Mexico and Thailand.