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Mayra Alejandra Cabrera

Senior Advisor

Mayra Cabrera is a Senior Advisor for BIT Latin America and the Caribbean, where she harnesses behavioral insights to implement impactful, human-centered interventions in a wide range of policy areas. With more than eight years of public service experience, she uses innovative approaches, including Edutainment, chatbots, and strategic campaigns, to drive interventions throughout the region that enhance maternal mental health and child nutrition, reduce absenteeism in schools, and raise awareness of intimate partner violence and sexual and reproductive health for young women.

Before BIT, Mayra contributed to sustainable mobility, road safety, and social welfare initiatives. As Executive Director for Mobility Culture in Mexico City’s Government, she advanced safer public transport and sustainable urban mobility. Her background includes applied behavioral research at the Behavioral Insights and Parenting Lab (Chicago) and the National Public Policy Laboratory (Mexico), along with advisory on social welfare and poverty reduction strategies in Mexico and Thailand.

She holds a Master’s in Public Policy from the University of Chicago and a Bachelor’s in Political Science and International Relations from the Center for Research and Teaching in Economics (CIDE) in Mexico.