Nelly Somerville

Nelly is an Associate Advisor at the Behavioral Insights Team in New York. Prior to joining BIT, she worked as a Senior Research Associate at System1 Research where she applied behavioral science principles to market research and advertising. Before moving to the US, Nelly was part of Bulgaria’s first behavioral and consumer neuroscience lab and conducted research on topics ranging from marketing to sustainability.

Nelly holds a Master’s degree in Applied Behavioral Economics from Cornell University and a double BA in Economics and Business Administration.