Nida Broughton is UK Managing Director at BIT, leading our work across the United Kingdom. She was previously co-Director of Economic Policy, overseeing BIT’s work across consumer policy, business regulation, economic growth, sustainability and EDI. Nida is lead author of BIT’s flagship publications, The Behavioural Economy and Boosting Businesses, and oversees BIT’s groundbreaking work on gambling research. Her research on central bank communications has been published in the Journal of Monetary Economics.
She is also a commissioner on the Healthier Working Lives Commission.
Previously, she was Chief Economist at the Social Market Foundation, leading policy research on economic growth, public spending and employment. She has worked at the House of Commons, where she provided economic advice to MPs and select committees, and at Ofcom, where she led research on the application of behavioural economics to market regulation. She holds an MSc in Economics from Birkbeck, University of London, and an MA (Cantab) in Economics from Cambridge University.
