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Nida Broughton

Director, Economic Policy

Nida Broughton is co-Director of Economic Policy at the Behavioural Insights Team. She oversees BIT’s work across consumer policy, business regulation, economic growth, sustainability and EDI. Nida and her team work with partners across the public, private and third sector to apply behavioural science to tackle social impact challenges: improving productivity, creating a sustainable and inclusive economy and shaping markets to enable consumers to make better choices for themselves. Nida is lead author of BIT’s flagship publications, The Behavioural Economy and Boosting Businesses, and oversees BIT’s groundbreaking work on gambling research. Her research on central bank communications has been published in the Journal of Monetary Economics.

Previously, she was Chief Economist at the Social Market Foundation, leading policy research on economic growth, public spending and employment. She has also worked at the House of Commons, where she provided economic advice to MPs and select committees, and at Ofcom, where she led research on the application of behavioural economics to market regulation. She holds an MSc in Economics from Birkbeck, University of London, and an MA (Cantab) in Economics from Cambridge University.