Skip to content

Rob Ranyard

Visiting Professor, Centre for Decision Research Leeds University Business School

Rob Ranyard is a freelance researcher and Visiting Professor affiliated to the Centre for Decision Research, University of Leeds. His research training was at the University of Stirling, where he graduated in 1972 with a PhD on the psychology of decision making. He has held various research and lecturing posts in psychology, including Professor of Psychology at the University of Bolton from 2001 to 2014. His research on economic psychology and decision making has involved a range of methods including process tracing techniques. He has published widely on topics including the transitive preference principle, the psychology of borrowing, mental accounting and perceptions of inflation. He recently edited Economic Psychology published by Wiley. He is currently President of the International Association for Research into Economic Psychology, and is an Associate Fellow of the British Psychological Society.