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Sasha Tregebov

Director, BIT Canada

Sasha is the Director of BIT Canada, leading BIT’s team in Toronto and its work across Canada. BIT Canada works with a wide range of Canadian organizations that are dedicated to social impact. We have done work with the Government of British Columbia’s Public Service Agency, Environment and Climate Change Canada, the McConnell Foundation, University Health Network, Ontario Securities Commission, and Region of Peel, among others.

Previous to taking his current role, Sasha oversaw BIT’s work with local governments through the What Works Cities initiative. This initiative helps US cities build their capacity for using data and evidence, including the application of behavioural insights. Through What Works Cities, BIT launched over 95 randomized controlled trials with its city partners, rigorously testing the impact of concrete ideas informed by behavioural science.

Prior to joining BIT, Sasha co-developed and led Deloitte’s Canadian behavioural insights capabilities, where he consulted to public sector organizations across Canada with a focus on strategy, innovation and the application of human-centered design. He began his career as a policy advisor with the Government of Ontario. Sasha holds a Master’s degree in Public Policy and Administration from Ryerson University.

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