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Scott Young

Principal Advisor

Scott Young is Principal Advisor, Head of Private Sector at the Behavioral Insights Team (BIT) North America. Prior to assuming this role, he was Senior Vice President of BVA Nudge Unit (a Behavioral Science consultancy) and earlier spent 20+ years leading Perception Research Services and PRS IN VIVO, a global shopper insights agency.

Scott is the author of three books and over fifty published articles on Behavioral Science and Consumer Insights. He is a Visiting Fellow at the London School of Economics (LSE) and he frequently guest lectures at Masters & Executive Education programs.

Scott is passionate about finding “win-win-win” opportunities (that benefit companies, people and society) – and in developing programs to help organizations and individuals to learn and apply Behavioral Science. He is a graduate of Duke University and the Kellogg School (MBA) at Northwestern. He lives in New York City with his wife, and a very large Bernese Mountain dog.