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Simon Ruda

Senior Director, Home Affairs and International Programmes

Simon is responsible for BIT’s work with the Home Office, Ministry of Justice, Ministry of Defence, Foreign and Commonwealth Office and DfID as well as multiple police forces and other government agencies. Simon also manages BIT’s work with 20 foreign governments across Latin America, Asia and Europe. He also sits on BIT’s company Board alongside the Cabinet Office and Nesta, representing the BIT staff shareholding.

Simon was one of the original members of BIT and has led some of our most influential trials. He has over a decade of experience in behaviour change, communications and public policy, worked with every major UK government department and lectured in behavioural science across the world. Prior to joining BIT, Simon worked for the Prime Minister’s Strategy Unit in the Cabinet Office. He also worked as an analyst on Pakistan at the Foreign and Commonwealth Office and before that was a Home Affairs advisor to a former Shadow Home Secretary in the House of Commons. He started his career as a marketing strategist, working with global brands, and has oversight of BIT’s brand and reputation globally.

Simon is currently on secondment at the Metropolitan Police.